Hello (Social) World.

I could probably talk for weeks at a time about printing, publishing, and enterprise content management (ECM) as a former technology research analyst. In fact, that was largely my job until 3 weeks ago, when I first joined the Cymfony Insights team. Researching content management, social media, analytics, and automation technologies; I focused on improving companies’ internal and external communication processes - from print to digital to social. Turning my attention to Cymfony, I intend to take advantage of this technology and research background to deliver unique insights about the social media channel, where it’s headed, and how to extract as much market information and leverage from it as possible.

While we are only on the cusp of the social revolution (no Marxist commentary intended), social media monitoring has already catalyzed a vast methodology shift in market research. No longer limited to standard measurement approaches such as surveys and focus groups, burgeoning online content – both social and traditional media – enables a new kind of monitoring. Focused on mashing disparate data sources, dynamically analyzing them, and responding in real-time, perhaps “listening” is a more appropriate term for this methodology.

As we get comfortable in the third millennium, it’s worth considering how far we’ve come from the first blog post and how much farther social media will take us. Penetrating every aspect of our culture, social media has the potential to re-define the way we work and the way we live. In the meantime, the Insights team (and this new member) is dedicated to providing visionary and credible studies of this exciting new world! (Twitter: @omriduek)

Posted by Omri Duek on January 25, 2010 at 11:23 AM | Permalink | Comments (0) | TrackBack