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Although I read blogs for a living, the thought of consulting blogs and message boards to plan my wedding was far from my mind. That is, until I read a post that referenced a wedding blog in passing. Now my wedding includes lots of ideas I picked up from other bridal survivors. One example is table numbers. I never knew how creative you could get with labeling the tables. Instead of large numbers or cardboard signs, we will be displaying notebooks at all of the tables. Not only will the notebooks function as table numbers, but they will also provide guests with a place to record notes to the bride and groom (idea credited to oncewed.com).
This led me to contemplate where else social media would be valuable, and why this would be true. I settled on: Any industry where a consumer would become emotionally involved. At Cymfony, we have seen it time and time again, when there is something on the line, whether it be money, a new car, or the perfect tablescape, consumers turn to social media to give or get advice. Additionally, as they become more prolific, blogs and message boards are gaining a more authoritative reputation. These aren’t unintelligible rants, but thoughtful opinion.
What I get from bridal blogs that I don’t get from wedding magazines or official websites is advice without strings attached. I know that when I click through to see how something is done I’m going to get a series of pictures taken in someone’s living room, not an online marketplace. I have a trust in these women, I feel that they are only there to help me and are looking for nothing in return. It’s almost like they are my cousin sharing a wedding planning notebook from her wedding last year.
This changes the media – marketer – consumer landscape. We are no longer a captive audience looking to follow the methods and ways as spelled out by the publishing house. Just as banner ads have lost their efficacy in online marketing, so too have magazines and company websites when dealing with matters of emotional importance.
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Planning a wedding is definitely one of those things where you want real advice and experiences. It’s similar to shopping on Amazon.com. You want to know how satisfied other people are with their purchase (or in this case idea, project). There is comfort in following the direction of someone who has done what you want to do. Chances are they learned something from it and can provide additional feedback on how they would improve it if they did it again (or provide specific tips). Publications seem to gloss over important steps or tips.
Posted by: AliSwi | Jul 14, 2009 12:30:35 PM
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