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February 25 Webinar: Putting the Social Web to Work

I'm really excited to host a webinar next week with my friend and someone I consider a guru of all things digital: Dave Evans. Read on to learn more or click here to register -- and you may win a free copy of Dave's new book!

IMHO, the question nagging marketers today is not "Should I include social media in my marketing mix?" but "What should I do and how do I do it in a way that is efficient, effective, and manageable?"

Davesbook I asked Dave to do this webinar with me because he's one of the best guys I know to start to answer this question. In the early days of online advertising, when I was at Forrester and needed a smart, plugged-in guy to kick ideas around with, I called Dave. He has become equally expert in the world of the social web and his book Social Media Marketing In An Hour a Day answers the question posed above with richness, specific actions plans, and helpful tools. It is topping the charts at Amazon and has earned a well-deserved 5 stars.

Speaking of the book, 100 lucky registrants will get a free copy of the book, autographed by Dave! There's still time to get in on the action so register for the webinar today and put February 25 at 12 pm Eastern time on your calendar!

PS. As a kind of preview, here is a comment in Dave's Clickz column today: "Control gives way to influence on the social Web, and influence is built on the fundamental behaviors of participation." Join me and Dave next week to hear how to adapt to the Influence 2.0 world!

Posted by Cymfony on February 18, 2009 at 12:38 PM | Email this post Permalink
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