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McKinsey Study: Change Organizations/Processes and Be Happy!

McKinsey's second annual "Building the Web 2.0 Enterprise" has lots of interesting data but what caught my eye was that companies which have changed some aspect of their organization/processes or created new positions for social media are more satisfied with their social media efforts than others. My take: this is a new example of the old "paving the cowpaths" story...

If you just try to plunk a new technology on top of old patterns of doing business, you will be disappointed. It is also an old technology story, too: remember ERP and CRM?

This year is a transitional year in business: before 2007, social media was viewed as a fad, a curiousity, or something only unemployed kids with time on their hands did. In 2007, we saw companies at least dabble and experiment. In the "Social Media in Business" study Cymfony did earlier this year, we saw that many companies were continuing these experiments and some beginning to build out and expand them. This is a healthy trend and a necessary progression. We are definitely seeing more companies create social media positions and budgets as they start to look toward 2009.

Social media in business has been an obsession of mine all year. In addition to our study, we also sponsored an Aberdeen study to find out. Check out our Social Media In Business page to download the reports and listen to the podcasts. If you think your company is moving too slowly, all this data can help you make the business case for the budget and staff to accelerate!

Join our Social Media in Business Facebook group to discuss what changes organizations are making and learn from your peers!

Posted by Jim Nail on August 11, 2008 at 12:04 PM | Email this post Permalink
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