Getting Past who "Gets It"

Let's face it: agencies don't "get it". Marketers don't "get it". Senior management doesn't "get it". I'll confess, things are changing so fast I feel there is plenty that I don't get! Let's get over it and get together to get with it.

When we released our Social Media In Business report a few weeks ago, a number of publications like AdWeek and bloggers like Joseph Jaffee  focused on one section and blared headlines that said "Agencies don't get it!"

Yesterday's report on the World Advertising Research Center's site quoted McDonald's corporate VP of global marketing telling attendees at The Economists' European Marketing Directors Summit that most of his marketing colleagues "don't even know that YouTube exists." (At least this gets me off the hook: many of my agency friends berated me for not asking clients whether they "get it" or not -- here's the answer!)

OK. OK. I'm sorry I started this.

The fact is we all have a lot to learn. And once we learn something, it all changes again as a new form of social media bursts on the scene.

So let's get together to share what we have learned, instead of pointing fingers. Come to our Social Media in Business Facebook group and join over four hundred of your peers to pool our collective knowledge!