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59% say both don't get it

I had a great panel Wednesday at the Ad Age Digital Conference. Ad Age provided an audience polling system, so we asked the question: "Who's to blame for the slow page of development of marketing on social media: (1) Agencies that don't get it (2) Marketers that don't get it (3) Both agencies and marketers". 59% picked both.

See my prior post on the topic!

Posted by Jim Nail on March 21, 2008 at 10:48 AM | Email this post Permalink
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Comments

Hi Jim,
How about agencies and marketers don't know how to bill for it?
I'm meeting with a friend at the biggest agency in Boston to get him up to speed on social media.
We advise our clients to try it since "getting it" is in the eye of the beholde or sales pitch of the charlatan.
Cheers, Adam

Posted by: Adam Zand | Mar 25, 2008 12:11:24 PM

Slow pace. I love it.

Remember when marketers were thoughtful and carefully considered their media mix? That was last century. Now that it's been almost four years since O'Reilly coined the term "Web 2.0" we're assigning blame to businesses for not figuring out how to market using the new technologies.

When I talk to other B2B marketers about what they are doing in social media, they almost always answer that they struggle to figure out how to measure it. In a world where marketing accountability is becoming less of a "nice to have" and more of a "gotta have," it's tough to justify experimenting with new media because the metrics are just so darned fuzzy.

I wonder who is doing a good job of both engagement and measurement. Any ideas?

Posted by: Steve Gershik | Apr 23, 2008 12:48:40 AM

Both agencies and marketers are slow. Who are the fast? Small and creative marketers with fresh mindset using social media to compete with the giants.

Posted by: Jason Vu | Apr 23, 2008 3:55:29 PM

Good point, Jason. It seems like the way of all new technologies. I remember in the early Internet advertisers it was never the #1 brand in a category, and rarely the #2 brand that was the innovator. It was always the #3 or 4 brand that couldn't match the ad budgets of the top brands that was forced to innovate to stay competitive. Necessity is the mother of invention!

Posted by: Jim Nail | Apr 23, 2008 5:17:01 PM

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