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New Webinar to Discuss Findings of a Global Social Media Study

Feb 28 at 1pm (Eastern)
Register today at: www.SocialMediaInBusiness.com

We all know how important social media has become for consumers, but we still see companies struggle with the best ways to use social media in brand and product marketing.

In our continuing efforts to help companies leverage the benefits of social media, we decided to conduct a study on how businesses around the world are planning, implementing and evaluating social media tools and practices.  TNS interviewed over 70 business executives from leading companies in the US, Canada and Europe about their experiences with social media and we’ll discuss our analysis of their insights in this webinar. 

Some of these insights include:

  • 80% of the companies told us they are including social media in their marketing at some level.  These companies are pleased with the results they’ve seen and they are very optimistic about the impact social media will have on their business in the future. But they had a lot to say about the barriers they face within their organization and the sophistication they are getting from their agency partners.
  • “Revolutionaries” (those who feel social media is a revolutionary opportunity that must be grasped with urgency) are twice as likely to see a lot of impact from monitoring social media to gain consumer insights than the “Wait-and-Sees”. (those who believe social media is important, but it should not absorb significant company resources).
  • The importance of social media will continue to increase. Close to two-thirds of global respondents, and 88% in the U.S, said reading and analyzing social media would have a lot of impact on the future of their businesses.

Jim Nail will review the results of these interviews and discuss strategies you can use to improve the success of social media initiatives in your business.  This will be a fun and informative session so I hope you can attend.

Posted by Brian Cavoli on February 13, 2008 at 04:14 PM | Email this post Permalink

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