Cymfony Discusses Super Bowl Ads with Fox Business

Cymfony CMO Jim Nail was on Fox Business television today discussing this weekend’s Super Bowl ads and the impact advertisers hope to achieve. Here's the clip...

After responding to the initial question about the return advertisers hope to see with their ad investment, Jim discusses some interesting observations about the tone of this year’s ads.  It’s become apparent that many advertisers have left the rock ‘em, sock ‘em attitude behind in favor of themes about charity, social responsibility and family values.

We spoke to Stuart Elliott of the New York Times about this earlier this week and he wrote about it his article “This Year’s Super Bowl Ads to Be Gentle and Sweet”.  Many of the ad execs quoted in his article agreed that advertisers are approaching the Super Bowl differently this year. David Lubars, the chairman and chief creative officer at BBDO North America, said  “no dying this year” and “we have several commercials that are all fun and nice”

Why the change of heart?  Are we getting our fair share of blood and guts in political ads? (That's Jim's line from the NY Times article)

We expanded on this idea in this post on our www.SuperBowlAdvertisers.com blog.