Doritos Super Bowl contest -- what do last year's winners say?

On Monday, Doritos announced the three finalists for this year's Crash the Super Bowl contest. I took that opportunity to talk to last year's winners, Dale Backus and Wes Philips of 5 Point Productions. The full podcast is on our SuperBowlAdvertisers.com blog.

I talked with Dale and Wes right after their success last year, so I used this as an excuse to catch up on how that success drove their business this year, what they think of changing to more of an American Idol type contest vs. last year's ad contest -- and, of course, which of the finalists they were going to vote for.

We also spoke with a reporter at Ad Age yesterday, so a story should be out soon. Dale and Wes revealed one other bit of history I hadn't known before: they had only started 5 Point Productions a month or so before entering the contest.

Take a few minutes to listen to the podcast -- Dale and Wes tell the story of how they used word of mouth marketing to drive the voting that made them a finalist and have some advice for Doritos about how to overcome some of the potential limitations the music video format may have in delivering strong brand messaging for Doritos.