More on Conversational Marketing

My blog post last week about whether social media is scaling the Hype Curve hit a nerve last week and spawned two podcasts. So I faced off with Joseph Jaffe and Pete Blackshaw....

...but don't expect a smackdown. While we disagree on a number of points, we all agree on the inexorable transition from the mass marketing world to one that is much more dynamic and engaged.

Joseph and Jen McClure of the Society for New Communications Research started a good conversation on the post, and we decided to take it live. We quickly get beyond quibbling over the timing and the research to tackle the much bigger issue of what Conversational Marketing (or whatever you want to call it) will mean to the practice of marketing in the future. Catch it at the New Communications Review here .

The debate also caught the eye of Ann Handley of Marketing Profs who recruited Paul Dunay of Buzz Marketing for Technology and Pete Blackshaw (who needs no introduction!). We dissect the barriers between marketing today and where it needs to evolve to be truly responsive and conversational with consumers. And, I hope, shed some light on how to make the transition. Give it a listen here.