Two Awesome Keynotes at WOMMA

The WOMMA Summit is going to be great....it kicks off with Jeff Bell of Microsoft and Lionel Menchaca of Dell.

Disclosure: as many of you know I am on the Board of Directors of WOMMA.

So here are the facts about the summit that I think support my statement that it is going to be great:

1. Jeff Bell of Microsoft will present a case study of the Halo 3 launch.
2. Lionel Menchaca of Dell will describe Dell's journey from Dell Hell to being a company now recognized as one that has embraced the social media world.
3. Cases studies from other great companies: Southwest Airlines, Petco, Toyota, and more.
4. An agenda addressing the latest changes and opportunities in WOM: social networks, measurement, best practices.
5. Tackling the tough questions: Who should own WOM in the corporate organization? Is the Influencer model or the Network model a more effective approach to WOM planning? How to implement ethical WOM campaigns (disclosure: I'm plugging my session here ;-) ) What's the next big thing?

Clear your calendar for November 14 - 15 (and if you are a numbers junkie, November 13 as well for the Research Symposium to see all the presentation in the soon-to-be-released WOM Measurement Volume 3) and come to Las Vegas.

PS. If you ping me I'll send you the secret code to save $75 on your registration.