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Two Awesome Keynotes at WOMMA

The WOMMA Summit is going to be great....it kicks off with Jeff Bell of Microsoft and Lionel Menchaca of Dell.

Disclosure: as many of you know I am on the Board of Directors of WOMMA.

So here are the facts about the summit that I think support my statement that it is going to be great:

  1. Jeff Bell of Microsoft will present a case study of the Halo 3 launch.
  2. Lionel Menchaca of Dell will describe Dell's journey from Dell Hell to being a company now recognized as one that has embraced the social media world.
  3. Cases studies from other great companies: Southwest Airlines, Petco, Toyota, and more.
  4. An agenda addressing the latest changes and opportunities in WOM: social networks, measurement, best practices.
  5. Tackling the tough questions: Who should own WOM in the corporate organization? Is the Influencer model or the Network model a more effective approach to WOM planning? How to implement ethical WOM campaigns (disclosure: I'm plugging my session here ;-) ) What's the next big thing?

Clear your calendar for November 14 - 15 (and if you are a numbers junkie, November 13 as well for the Research Symposium to see all the presentation in the soon-to-be-released WOM Measurement Volume 3) and come to Las Vegas.

PS. If you ping me I'll send you the secret code to save $75 on your registration.

Posted by Jim Nail on October 25, 2007 at 07:06 AM | Email this post Permalink
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Comments

Are there any videos or presentations available from this summit?

Posted by: Markus Hübner | Nov 9, 2007 7:21:49 AM

The conference is next week. Still time to come and see it live!

Posted by: Jim Nail | Nov 9, 2007 9:38:10 AM

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