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Blu-Ray vs HD DVD Update: And the winner is....

Just about a year ago, we published a report on the social media discussions surrounding these next generation video formats, concluding that HD DVD had an edge. Much has changed. Now, the leader is....

...indifference. Media Magazine recently published our analysis, but here is a quick summary.

Br_fig_1_2 In the analysis we classified authors by their prevailing attitude: advocates for one or the other format, simply observing that one or the other is likely to win (but without any strong endorsement), or simply indifferent to the outcome.

The Indifferent segment is larger than the advocates for both formats combined. As we dug deeper, Blu-ray has a slight edge in technical features and movies available on the format, but HD DVD has a huge price advantage. It wouldn't take much to nudge the advantage back to HD DVD.

But the article didn't have enough space for two interesting, though less frequently expressed viewpoints:

  1. A number of authors didn't see much advantage of these formats over the current generation of DVD's.
  2. Others stated that in a few years we'll all be downloading all our content on demand in HD, so they were going to sit out this format war entirely.

Consumers are telling both formats that they have failed to provide a compelling reason for consumers to upgrade. Will they listen and change their strategies before technology moves on and these technologies follow digital audio tape recorders as too little, too late?

Posted by Jim Nail on October 16, 2007 at 05:13 PM | Email this post Permalink
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Comments

Hi there. I seem to belong to the 30% of people who don't really care which one wins over the other. The funny thing is, my boyfriend is someone who's a real advocate of HD. He would often cite examples to defend himself. I, on the other hand, would just shrug my shoulders in reply. You are definitely right when you say that both formats need to convince us 30% because frankly, I still don't understand the need to upgrade.

Posted by: jen_chan, writer SureFireWealth.com | Oct 18, 2007 1:52:51 PM

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