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More evidence that Boston is the hub of social media
As reported in the Boston Globe, OutsideIn.com ranked Boston the "bloggiest" city in America.
New York and Chicago are way down the list...and forget about Cincinnati....
I've said it for a long time: with companies like Cymfony, BzzAgent, eons, gather, Communispace and many others...researchers like Walter Carl at Northeastern University...pioneers in applying social media to public relations like SHIFT Communications...and 4 members of the Board of the Word of Mouth Marketing Association, Boston is THE place to be as a social media firm.
Posted by Jim Nail on August 14, 2007 at 01:20 PM | Email this post
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HI
I am trying to establish the effect of blogging on company's communications with their customers/stakeholders.
I.e. does the fact that it facilitates two-way communication
fundamentally alter the dialogue process?
I am doing the research as part of my dissertation for my course MA
Communications Management. It would help me greatly if you were to answer the short questionnaire below and send it to
r.crutchley@londonmet.ac.uk
Let me know if you require any additional information.
Kind regards, Rachel
Rachel Crutchley
Student ID 9901912
Questionnaire on corporate blogging – please return to r.crutchley@londonmet.ac.uk Many thanks
Corporate blogging is a relatively new addition to the communications mix. In what ways do you think its evolution has affected corporations relationship with their customers/stakeholders?
In your view what role does corporate blogging play in the communications mix of organisations?
In your view what is the appropriate level of blogging in a company e.g. who (what level) should blog? How frequently?
What arrangements/safeguards (if any) are in place to manage your corporate blog? E.g. are comments censored before they are made live on the site?
Do you have, or have to adhere to any kind of corporate code when blogging?
Could you briefly outline how you feel blogs add or should add to the functionality of a company's communication with its customers/stakeholders?
In your view as blogging becomes more widespread how can we ensure corporate blogs are effective and useful?
Please comment on the future of blogging and communications and anything else you feel relevant?
Please pass this questionnaire on to anyone else in your company that also blogs on the company blog.
Many thanks
Posted by: Rachel Crutchley | Aug 19, 2007 3:43:25 PM
Go Beantown!
/kff
Posted by: Kyle | Aug 21, 2007 12:32:54 PM
