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iPods, Pacemakers, and a brewing crisis for Apple

A storm of coverage has erupted in the last 24 hours over reports that an iPod can cause a pacemaker to malfunction. Both the traditional media and social media are buzzing....

Mickey Khan of DMNews tipped me off to this story.

The first report appears to be in the Pioneer Press and then was quickly picked up by blog Ars Technica and is spreading globally to the UK, Germany, Australia, India. There are about 165 traditional media stories (as of noon eastern time) and about the same number of blog posts. And it is starting to rise on Digg, with 26 votes.

So far, no response on the Apple site (in fact the last press release about the iPod celebrates selling 100 million of the devices), either in the media info section or the support section.

I'll let you check out these stories and assess the facts behind it for yourself. This event raises some interesting questions that will play out in the next hours....

  • Will this become the next example of the Influence 2.0 world damaging an iconic brand before it can organize a response?
  • Or, as many bloggers suggest, is this no big deal because any electrical device can interfere with a pacemaker?
  • Will Apple be forced to respond? If so, will their response make matters worse or reassure iPod lovers?

Stay tuned...

Posted by Jim Nail on May 11, 2007 at 12:14 PM | Email this post Permalink
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