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Free Webinar - Analysis of Aggressive Online Behavior Targeted at Companies

We’ve teamed with John Palfrey of the Berkman Center for Internet & Society at Harvard University to present the findings of a new study analyzing aggressive behavior targeted at companies in a free Webinar on May 16.

Ironically, the same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you.  To help our clients become better prepared to respond to an online attack, we worked with the Berkman Center for Internet & Society at Harvard University to analyze some of the most prolific online attacks against companies in recent memory.  This study profiles the three types of online aggressive behavior targeted at companies and summarizes the unique patterns, personal motivations and objectives of each.

Jim Nail and Harvard’s John Palfrey will discuss what drives corporate attacks so you can minimize the impact of an attack target at your company and keep it from building momentum and damaging your brand.  The Webinar will take place on May 16th at 12:00 Eastern and registration is free.

Everyone who attends will receive a free copy of the “Analysis of Aggressive Online Behavior” report and case studies.

Register Today!

Posted by Brian Cavoli on May 8, 2007 at 10:57 AM | Email this post Permalink

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