A Shameless Plug for WOMBAT 3

The Word of Mouth Marketing Associations' Basic Training conference is coming up in two weeks.

You know you really need to find out the newest and best techniques in WOM. Register today and save $75 with our discount code: guestofcymfony. Details are at WOMBAT3 page on the WOMMA site.

As a WOMMA Board member, of course I'm going to plug the event! But I can confidently say that there is no other place where you can learn as much, across as wide an array of WOM tactics, from as many experts and practitioners, in as much depth as you will learn here.

What's really great about this conference is that this is all about rolling up your sleeves and doing it. No grand "future of Marketing" theorizing (well, OK a little), but detailed discussion of tactics like:

• How to use YouTube
• How to create customer evangelists
• How to Integrate WOM into your advertising
• How to use blogs to keep the buzz going

You get the idea! And that is just day 1!

Day 2 is all about the marketers and is jammed with case studies by:

• General Mills
• JetBlue
• Petco
• Intuit (my personal poster child for the company that is doing it best)
• Coca-Cola
• Nintendo
• Jaguar

And more!

If you can't come for both days, you can just come for one at a special rate.

See you in New Orleans (and if you register from this blog, let me know and I'll personally buy you a cafe au lait and beignet at Cafe du Monde!)