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The New TNS Media Intelligence/Cymfony Generates Media Buzz

It has been an exciting week here. We don’t normally use the blog to toot our own horn, so I hope you’ll indulge us this once as we share some of the coverage.

TNS Media Intelligence’s acquisition of us generated a generous amount of buzz in both traditional media as well as in the blogosphere.  In fact, showing the influence of the blogosphere, news of our acquisition broke on PaidContent.org and had multiple blogs (Micro Persuasion, KD Paine’s PR Measuring Blog, and Customer Listening Blog to name a few) link to the post before we even announced.  And, that didn’t stop other media from writing about it following our announcement – here is a taste of the coverage:

  • AdAge TNS Eyes the Next Frontier: How to Track Viral, Chatter (subscription required)
  • AdWeek "TNS Media Intelligence is branching into the growing field of online buzz tracking with the purchase of Cymfony." (subscription required)
  • Adotas TNS Acquires Cymfony
  • PR Week  "TNS Media Intelligence (TNS MI), a provider of strategic advertising information, has acquired Cymfony, a market influence analytics company."
  • ClickZ’s Blog TNS Acquired Listening, Tracking Service
  • Marketing Vox TNS Acquires Social-Media Researcher, Cymfony
  • Forrester’s Marketing Blog "The news is out - TNS has acquired Cymfony.  The new operating unit will be called TNS Media Intelligence/Cymfony"

For more media coverage of the acquisition, visit the In the News section on our website. 

Posted by Jeri Weaver on March 2, 2007 at 02:21 PM | Email this post Permalink
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