Cymfony Acquired by TNS Media Intelligence

Many of you may have seen the buzz that broke over the weekend in the blogosphere. Well, the rumors are true. Cymfony has been acquired by TNS-Media Intelligence. Not only is this a validation of Cymfony but it is another strong confirmation of the growth and importance of social media as a critical place for intelligence, corporate reputation monitoring and understanding word of mouth discussions.

This is the beginning of a great new chapter in the Cymfony story. This will accelerate our growth but more important allow us to expand our offering with the leading market research company in the world. My vision has always been to broaden our analysis and correlation of media and research that drives marketing influence and hence impact.   We started with traditional media when we offered Brand Dashboard in 2002, then added social media with Digital Consumer Insight and then put them together with other sources such as customer service email in one platform 2 years ago, called Orchestra. My vision has always been to analyze the many different influences that drive public relations effectiveness, consumer brand preference, corporate reputation, and brand image. 

We will operate as wholly owned subsidiary of TNS Media Intelligence providing public relations and marketing professionals the most sophisticated system for monitoring and measuring their effectiveness with our award winning customer service and technology.

Yet, this deal will allow us to add the third and, arguably, the largest, influence: advertising. TNS MI’s enormous store of ad occurrence and expenditure data is essential to every company.

As we bring that data together with Cymfony’s ability to capture and analyze traditional media coverage and social media conversations, CMOs will at last have a truly holistic view of how all their communications are working to shape their brands’ and company’s place in the market.

Stay tuned over the coming months as we build the products and services that will help marketers harness all these influences.  And thanks for everyone’s support.