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Doritos announces final five consumer-created ads

As if on cue following Ad Age's naming of the consumer as Agency of the Year, Doritos unveiled the final five candidates in their contest for consumers to create the brand's Superbowl commercial. Here is my ranking....

Doritos launched their "Crash the Superbowl" contest back in October and consumers have submitted over 1000 ads. After a couple of "playoff" rounds, Doritos announced the final five.

I took at quick look at them, and I rank them as follows:

  1. Live the Flavor
  2. Checkout Girl
  3. Mousetrap
  4. Duct Tape
  5. Chip Lovers Dream

As an ex agency guy, I can't resist commenting on whether they actually live up to what a real agency would produce. But it's late tonight.

Watch this space for more discussion over the next few days...

Posted by Jim Nail on January 9, 2007 at 10:18 PM | Email this post Permalink
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Tracked on Feb 15, 2007 12:37:56 PM

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