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What is it with auto makers and "The Sound of Music"?

Has anyone else noticed both Kia and Toyota using songs from The Sound of Music in their end-of-year clearance commercials?

You can't miss Kia salespeople acting out the "So Long, Farewell" number as the Kias roll out of the showroom.

If I hadn't just watched the movie (one of our family holiday traditions) I might have missed "My Favorite Things" in the background music of the Toyotathon commercial.

Why would both car companies pick music from the same Broadway musical at the same time? I guess it's just one of those mysteries of advertising....

(BTW -- Neither commercial rate being posted to YouTube!)

Posted by Jim Nail on December 28, 2006 at 05:30 PM | Email this post Permalink

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