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Quips and Quotes from Advertising Week in NY

Read on for the three most memorable moments, IMHO, from New York this week...

Best bit of trivia: Mike Hughes, president of The Martin Agency, revealed that the Geico gekko character is named Gary.

Best one-liner: Bob DeSena, director of Active Engagement at Mediaedge:cia stated during the Mediapost Forecast 2007 conference's Engagement Debate, "Women 18-29 is a good target for college-age males, but not for marketers."

Most revealing: Mark Tutsell, Chief Creative Officer of Leo Burnett said at the ARF/AAAA Engagement conference panel "Big Ideas Instead of Ads": "Our agency creates probably 25,000 ads globally each year and maybe a dozen are truly memorable."

Posted by Jim Nail on September 28, 2006 at 01:59 PM | Email this post Permalink

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