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FORRESTER RANKS CYMFONY A LEADER

While we at Cymfony are of course honored by Forrester’s highest ranking, we are more pleased by the validation that this WAVE report gives to the space.

Indulge me while I recount 5 years building one of the best brand monitoring and analysis companies in the business.  When I joined Cymfony in 2001, I found terrific text mining technology looking for some applications. We decided to focus on marketing services and communications as it was a fragmented market, corporate accountability and measurement was gaining prominence and I thought there was a great opportunity to add technology and automated tools to human insight in delivering the best solution for the marketing. Our first product, Brand Dashboard won awards but was more focused on tactical measurement and message discovery in mainstream media. A few years later some of our clients requested we deliver a product focused on a new space, on line media which became user generated media. We delivered another product called Digital consumer Insight which also garnered multiple awards. Then our customers started asking for a product that delivered both tactical and strategic analysis looking at both user generated media and mainstream media. Hence about 1 ½ years ago, we released the Orchestra Platform and Dashboard.

It’s great to get recognition from Forrester that to quote, “tactics such as clipping services, field agents and ad hoc research simple can’t keep pace” and free monitoring tools are limited: “the time required to use these tools is prohibitive, and they do not provide comprehensive coverage.” The big win for Cymfony is that demand and recognition of the value for comprehensive, integrated analysis and discovery tools has rapidly grown in the last nine months. Providing threat awareness, gaining deep consumer insight as well as measuring campaigns and corporate reputation has made Cymfony a leader in the space. I have to thank the team involved for their hard work, determination and foresight in developing, delivering and servicing great products for our customers. There are some strong people we have lost among the way but it is the dedication and hard work of our team, investors and partners that has allowed us to become a leader in this space. Now on to the next generation of influence 2.0………..

Posted by Andrew Bernstein on September 15, 2006 at 05:37 PM | Email this post Permalink

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Comments

Andrew,

Congratulations!

Edw.

Posted by: Edward O'Meara | Sep 16, 2006 2:48:23 PM

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