I'm not writing another post about SoaP

Aside from the occasional editorial comment, I'll shut up and let the viewers tell New Line Cinema how to monetize SoaP further:  instead of a traditional post-release marketing strategy, New Line must continue to expand on the social media marketing strategy by:

1. Exploiting this campy B-movie with special fan showings,
2. spicing up the DVD with an audience participation track,
3. packaging "how to throw a home SoaP viewing" kits, and
4. Stocking offical Snakes Gear in the online store, like official SoaP rubber snakes, masks, and snake puppets.

Jim: Forget the movie -- the fun is in the social experience.

Zubkavich: Is it a "good" film? Hell, no! The core premise...is completely ridiculous and mind-numbingly stupid. Does it make for a fun B-movie worthy conflict? Yuppers."

Martini Republic: "...the enjoyment had only 50% to do with the movie itself, which is not up to par with the director's previous effort. The beauty of the evening ... was the fun of listening to a sarcastic, cynical, ruthless audience."

A Bunch of Us: "I think the cash I laid down was the best Hamiltons I ever spent. The movie in and of itself won't be good unless you see it in a crowded theatre....the best parts were the really the crowd antics:

• There were dudes running around with snake masks on before the movie began, and started alternating crowd chants of "snakes!" vs. "planes!"
• Whenever there was a lull in the film, everyone hissed. Like snakes.
• When Sam Jackson delivered THEE line, the crowd went nuts. People stood up and cheering and whistling, and people threw rubber snakes at the screen.

Jim: Give us more of this social experience

BrillBuilding: "Hisses and snarky jokes were already going strong by the time the trailers rolled around...When the snake-timer counts down and the snakes were free...those who brought their own snake toys threw them into the air for what seemed like a solid two minutes....There was certainly a Rocky Horror aspect to all of this."

AimlesslyWandering: "I would only recommend this movie if they have a fan showing after this weekend, like a Rocky Horror midnight showing. I would assume that these will start in the very near future."

Jim: Give us cool snake merchandise (PS. the stuff in the official online store is pretty lame in comparison to what fans came up with on their own)

Queencallipygos: "I met my friends...and [they] presented each of us with a snake hand puppet, complete with a little squeezy thing inside the mouth to make it flip out a rubber tonge and hiss...someone else seeing the movie came up, looked at the size of the line, and saw us standing ther giggling and playing with snake puppets. 'Wow,' I heard one of them mutter, 'and I thought we were obsessed.' "

Jim: Watching the DVD won't cut it...

Kungfurodeo: "Good mindless fun, with or without the hype, and I did jump in my seat a couple of times. I don't think I'll ever watch it again -- seeing it in my living room will never compare to a packed Staten Island theater filled with 15 year olds."

Zubkavich: "Home video viewing will take the wind out of this thing's sails like nothing else."

Jim: ...unless they add special features to it

Bigmaki: "I just don't see it playing nearly as well on DVD as it does with a (mostly)full theater. I'd put money on an "audience participation" track of some sort whenever that DVD does come out."

A Bunch of Us: "The movie in and of itself won't be good unless you see it in a crowded theatre, or alternatively, on DVD with your drinking buddies (playing one of the drinking games that will inevitably pop up on the internet)."

new line cinema SoaP marketing strategy social media