Cymfony and Sphere -- a perfect pair!

Cymfony and Sphere share the same vision that traditional and social media are converging. We're really excited about our partnership!

Sphere is the hot new blog search engine that is getting rave reviews. They have great relevance scoring technology and great spam detection. If you haven't used them, check it out. I think you'll really like the results you get.

You also have to try their "bookmarklet" called Sphere It! Download it onto your toolbar, go to a news article, click it and it brings up the relevant blogs to that article. Or go to Time.com, who has already embedded Sphere It! at the beginning of top stories.

Cymfony innovated the monitoring and measurement platform that combines both traditional and social media content, so Sphere is a great partner for us. We'll use this relationship to develop even more sophisticated ways to track how the traditional and social media world influence each other -- and help our clients track the influence they are having on the market.

PS. Sorry to have "gone dark" on you for the last two weeks. This is the first of several exciting things we've been working on. You'll see more over the next couple of weeks....

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