A Giant Leap for the Word of Mouth Marketing Industry

I am very excited to be serving on the Word of Mouth Marketing Association Board. The knowledge, talent, and energy of the newly expanded Board will accelerate the growth of this new industry.

First off, let me thank and congratulate Pete Blackshaw, Dave Balter, and Jonathan Carson for all the work they have put into founding WOMMA and building it to the point where it needs this expanded Board. You guys have accomplished an amazing amount in just a couple of short years.

I also want to thank Andy Sernovitz for the vision, drive, and enthusiasm he brings to the task of creating a respected marketing discipline out of something as intangible as word of mouth marketing.  I've been involved with a number of marketing associations over my career and none have accomplished as much in as little time.

Congratulations to my fellow Board members. I feel a little like when I went from high school to college: I went from being top of my class to middle of the pack! On the WOMMA Board, I am among  the smartest, most visionary people in all of marketing. I know it will be a challenging and exciting experience.

And thanks to all the WOMMA members for electing me. I'll work hard to keep the momentum going and to educate marketers on how WOM will help them adapt the forces which are changing marketing so rapidly.

word of mouth marketing WOMMA consumer-generated media