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Survey: Corporate Blogging Best Practices

Take this survey to help create a benchmark for how much time, effort, and resources companies are devoting to monitoring the blogosphere and to creating their own blogs.

In the past couple of years, a lot has been written about why companies should have blogs, and why they need to tune in to consumer-generated media, as well as examples of the benefits of doing a good job and the horror stories when things go bad. But I haven't seen much if anything about how to do it. How many blogs should a company have? What tools do they use to monitor blogs? How much time does all this take?

Cymfony has teamed up with Porter-Novelli to field this survey with Russell Research to gather the answers to these questions. Please take 10 minutes or so to share your experience. Your answers will be anonymous and you will receive a summary of the results to thank you for participating.

And check back here over the next month for topline results and an announcement of a webinar reviewing the detailed findings.

Thanks! To get started click on this link: Corporate Blogs: Best Practice

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Posted by Jim Nail on March 19, 2006 at 10:32 PM | Email this post Permalink

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Comments

It's a great idea to run a survey about how corporations are using and monitoring blogs. So I tried to complete the survey. But how frustrating to get most of the way through only to hit a message saying, "We apologize, but you did not qualify for the survey."

It's poor research practice to just chuck me out without an explanation (or thank you for participating. But it's also a missed opporunity to engage with me.

With disappointment,

Trevor

Posted by: Trevor Godman | Apr 13, 2006 2:54:38 AM

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