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Blog Bits - Week of March 13th

In the spirit of March Madness, here is a post for all of you basketball fans...

John Moore of Brand Autopsy posts Marketingology meets Bracketology.  In his post he leads us to the Shotgun Marketing Blog which shows how businesses engage in marketing in much the same way people fill-out their NCAA Brackets.  Moore’s favorite comparison is:

NCAA Bracket - After you fill out the bracket, pay into the pot, and tape your bracket to the wall, you no longer have any control. The teams will make or break you.
MARKETING - You can develop a great marketing plan and set it into motion, but in the end, it's your good/bad choices and the mindset of the market that will determine how it turns out.

I agree with Moore’s pick but for the sake of being different, I’ll go with my favorite being:

NCAA Bracket - Filling out a bracket doesn't necessarily mean that you know what you're doing
MARKETING - Placing and ad in the paper or a spot on the TV/radio doesn't necessarily mean that you are marketing.

Go Grizzlies!!! Who are you rooting for?

On a completely different topic from March Madness, John Jantsch of Duct Tape Marketing posts “What's The Opposite of Love?”  In this post, Jantsch discusses how this famous quote by Elie Wiesel is really more to point in business and in life. 

“The opposite of love is indifference. If people don't love your business, it's unlikely that they hate it. If they don't care they just won't do anything. What I'm getting at here is negative feedback from your clients and prospects. While it may feel hard to accept - I say welcome and embrace it. If you're not getting any negative feedback, it may not be because all is well, it may in fact be because they don't care enough to tell you.” 

Jantsch goes on to give examples on how to handle negative feedback and even provides an example of a real complaint that he received and his response. 

Posted by Jeri Weaver on March 17, 2006 at 04:07 PM | Email this post Permalink

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