Blog Bits - Week of February 20th

BL Ochman leads us to a great post by Chris Abraham of Applied Blogging Workshop that lists articles on PR blogging, personal blogging, corporate blogging, and how to blog.  Some of the articles on the list include:

• What makes a blog successful?
• How to Start a Blog
• The Blog is Mightier Than the Bomb
• The Top Reason Why I Blog
• An Argument for Online Market Intelligence
• The Blogging Process

Even though a recent post by John Jantsch of Duct Tape Marketing is geared toward small business marketers – It is important for ALL marketers to keep in mind.  Jantsch’s post Strategy Before Tactics states that “small business owners fall prey to the marketing idea (tactic) of the week because they have no marketing strategy.”  His number one tip is to create a strategy for marketing your business and then put every tactic into making that strategy real.  Some strategies he suggests:  dominate a narrow market niche, package your services like no one else and create a category, and become famous for doing one thing. 

MarketingVox reports that newspapers such as the Washington Post, Houston Chronicle, San Antonio Express, and the San Francisco Chronicle plan to syndicate bloggers content on their sites.  They are looking for blogs about travel, women’s issues, technology/gadgets, food/entertainment, and more.  For bloggers that are interested they must apply to join the network and provide a full-text RSS feed with no ads.  SearchEngineJournal speculates that the syndicated blog content will eventually make it into the print versions as well.