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Blog Bits - Week of February 13th

Have you heard the term “Mobilize your blog?”   Duct Tape Marketing’s John Jantsch posts on how mobile devices are becoming more powerful in the blogosphere.  Now blog readers are subscribing to and reading blog posts from their mobile phones or PDAs and marketers have to keep up.  Jantsch states, “While converting all of your web pages, blog posts and RSS feeds to mobile standards might as well make sense, it looks like a pretty big undertaking.”  That’s when you turn to help.  A service called WINKsite allows you to easily turn your current blog RSS feed into a version that can be read on mobile devices.   Jansch also adds, “Using this technology certainly comes under the heading of coolness, but I think that it also supports one of my major marketing principles as well – deliver your marketing message in as many forms and formats as possible.”   

Need a blog post – Wayne Hurlbert of Blog Business World introduces the “link roundup.”  “For one posting a week, a blogger can devote the blog space to linking to some interesting and perhaps overlooked posts” states Hurlbert.  By doing this, two needs are satisfied – the blogger has a post and the reader has a pre-selected group of theme related posts to read.  Hurlbert also offers tips on when to use and how to write the “link roundup.”  Hmmm - Can you say “Blog Bits?”

Looking for new ways to enter the world of blogging – see what Coca-Cola has done with the blog “Torino Conversations.”  MarketingVox points out that six college students from China, Germany, Italy, Canada, Austria and the U.S. are blogging about their experiences at the winter Olympics – thanks to Coca-Cola who is paying for their trip.  There is one catch – the students must keep all of their posts positive.  The site also allows podcasting, posting of photos, and comments from readers. 

Posted by Jeri Weaver on February 17, 2006 at 10:33 AM | Email this post Permalink

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Comments

Blog Bits is a great example of the link roundup in action. Way to go!

Posted by: Wayne Hurlbert | Feb 18, 2006 3:02:04 PM

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