Blog Bits - Week of January 30th

Christopher Kenton of Marketonomy has come up with a new advertising model and will introduce it at Ad:Tech San Francisco this spring.  Kenton’s new model goes something like this:  “Instead of buying ad space for a set CPM or CPC, you place a bid for ad space at whatever price you want to pay. At the end of the auction, the space doesn't go to the highest bidder, it gets divided up and spread among all bidders in proportion to their final bid. That means any advertiser can buy space without getting squeezed out of the market, and the pricing is set by market demand.”

Micropersuasion’s Steve Rubel points us to a new blog by Ted Demopoulos and Shel Holtz called Blogging for Business.  This blog accompanies a book with the same name. According to Rubel, “The blog focuses on practical business implications and uses of new media and technologies. There's a lot of good information there including a post on if executives should blog.”

Interested in becoming a member of IABC?  Now is the time.  During the month of February, the membership application fee will be waived for both new and lapsed members who join or re-join IABC.