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Blog Bits - Week of January 9th

Elizabeth Albrycht mentions two upcoming teleseminars that she is taking part in over the next week on CorporatePR.  The first teleseminar on The New Realm of Digital Influencers:  The Importance of Analyzing Consumer-Generated Media is with Cymfony’s CEO, Andrew Bernstein.  This one hour PRSA teleseminar is on January 17th at 3:00 pm EST.  The second teleseminar Elizabeth is taking part in is Putting the Public Relations Back in PR and will be on January 18th from 3:00pm to 4:00pm EST.

Yesterday, Todd Van Hoosear of Topaz Partners spoke with Cymfony’s VP of product Strategy, Julie Woods, at a two hour roundtable discussion for the Mass Technology Leadership Council.  Overall, Todd was pleased with the way that seminar turned out, but thinks it fell short in demonstrating a real business case for online marketing so he did a little research and posted the highlights on Tech PR Gems.  Some of his findings include:  An excellent overview of different online business models, a link to Charlene Li’s Blog which is full of great ideas, a New York Times article on blog revenues and business and more.

Looking for better writing skills?  Sometimes you just need the right tools.  John Jantsch of Duct Tape Marketing points to a list of 50 tools for writers by Roy Peter Clark that will help writers improve their skills.   Here is a list of some of the tools:

· Writing Tool #1: Branch to the Right
· Writing Tool #2: Use Strong Verbs
· Writing Tool #3: Beware of Adverbs
· Writing Tool #4: Period As a Stop Sign
· Writing Tool #5: Observe Word Territory
· Writing Tool #6: Play with Words
· Writing Tool #7: Dig for the Concrete and Specific
· Writing Tool #8: Seek Original Images
· Writing Tool #9: Prefer Simple to Technical
· Writing Tool #10: Recognize Your Story's Roots

Posted by Jeri Weaver on January 13, 2006 at 10:31 AM | Email this post Permalink

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