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Jim Nail Joins as Chief Marketing and Strategy Officer

It is clear that the marketing world is undergoing some significant changes as consumers gain control. Marketers need to know what consumers are saying today what are their preferences, concerns and what might be an issue. Waiting even a month can make the information stale and often crises could have been averted if early warnings were provided. As you may know, Cymfony has been helping companies measure and guide communications strategies by looking at traditional media for over 4 years now. Over the last year we have launched new products and services to help customers monitor and analyze new forms of social media as well. We released a convergence solution for MSM and CGM called Orchestra. Now, with the hiring of Jim Nail, we are taking yet another step to consolidate our vision and produce offerings with a proven leader both in marketing and technology. I’m pleased that Jim has joined Cymfony today as our chief marketing and strategic officer. Jim's work over the last 8 years at Forrester covering marketing and this space as well as working at agencies and marketing companies provides a perfect mix as we seek to deliver the most relevant and value added solutions for our customers. . His background in marketing, advertising also lends itself perfectly to our focus on the growing convergence of PR, advertising and marketing. We believe that the mix of automated technology and human analysis will continue to make Cymfony a leader in the space. We look forward to Jim contributions and insight to Marketing Insight.

Posted by Andrew Bernstein on December 7, 2005 at 05:26 PM | Email this post Permalink

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