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Blog Bits - Week of December 5th

Blogiversaries?  I thought I had heard it all but I guess not.  Yes – blogs have birthdays which are called Blogiversaries.  Blog Business World’s Wayne Hurlbert addresses this new phenomenon in his recent post.  Hurlbert states “It’s a frequent occurrence to notice a blogger celebrating one, two, three or even more years in the blogging community.”  He also comments, “Blogiversaries are a reminder that blogs have staying power as a new medium of informational exchange.  Blog birthdays also tell us that bloggers are now a permanent part of the Internet landscape.”  What will they think of next in the blogosphere?

How much influence does a blogger have?  This is the question asked by PR Communications' John Cass.  When looking into this issue, three criteria were defined to help an employee determine their level of empowerment:

1. Autonomy of judgment
2. Level of authenticity, and
3. Level of subordination.

Cass suggests that, “one way to measure the level of empowerment for a blogger in a company is by tracking the progress of a blog post and its effect on an company’s policies and strategies.”  With company blogs becoming more popular each day, this is a question that will be asked by many others. 

Have you heard of the broken windows theory?  Brand Autopsy points us to a new book by Michael Levine titled Broken Windows Broken Business.  The broken window theory argues that crime is the inevitable result of disorder.  “If a window is broken and left un-repaired, people walking will conclude that no one cares and no one is in charge.  Soon, more windows will be broken, and the sense of anarchy will spread from the building to the street which it faces, sending a signal that anything goes.”  Levine’s premise in his new book is that a “broken window” in business happens when someone isn’t paying attention to details. 

Posted by Jeri Weaver on December 9, 2005 at 02:50 PM | Email this post Permalink

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