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The Open Source Revolution Takes Shape - Consumers Are Gaining Control

I just buzzed through my daily update from Adrants, which by the way, is a great way to keep informed and a source of entertainment.  I was struck by a post on an essay written by Bob Garfield of AdAge.  According to Adrants summary, Garfield talks about the recent growing trends of consumer generated media, conversational marketing and what he calls The Open Source Revolution.  Of course, I had to check it out.  INSIDE THE NEW WORLD OF LISTENOMICS - How the Open Source Revolution Impacts Your Brands is a long read but well worth it.  Adrants translation = Advertisers Hijacked by Consumers. "Marketers and agencies who do not acknowledge the open source nature of consumer participation in brand conversations will fail miserably."  My translation = Consumers are gaining more and more control. Marketers better start to listen up!

Posted by Cymfony on October 11, 2005 at 01:51 PM | Email this post Permalink

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