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Forbes says "Fight Back"

Although Forbes (free subscription required) is taking a lot of heat for the controversial article “Attack of the Blogs,” the sidebar “Fighting Back” is also an interesting read.  It's important to note that fear is not the only driver for companies to consider monitoring blogs and other forms of user created content.  Other reasons include understanding consumer behavior, competitive intelligence, market research and message analysis.  So yes, there are also opportunities to discover.

Posted by Cymfony on October 31, 2005 at 02:23 PM | Email this post Permalink

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