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Blog Bits - Week of October 17th

Market Sentinel points us to a survey by Guidewire Group that was done for the BlogOn 2005 Conference.  The survey is on US corporations embracing blogging as a way of reaching their target markets.  Here are some facts from the survey:

· Companies use external blogs for public relations and marketing and demonstration of thought leadership (61%)
· 40% of survey respondents have a blogging CEO
· 20% of respondents expect blogs to generate income
· 58% expect them to improve rankings in search engine results

The biggest challenges in corporate blogging are:

· Maintaining enthusiasm (42%)
· Encouraging adoption (36%)
· Technological problems (30%)

Sam Whitmore posts on  “The Big Picture”, a visual tool for navigating related news.com articles.  It is a ‘CNET News.com special feature, connecting the dots between stories, companies and topics within the news.com site.  This is an interesting tool, allowing for a visual demonstration of how stories and people relate to each other.

Kevin Dugan, who presented at the Cincinanti Chapter of PRSA this past week, has made his powerpoint presentation available online, “The Lifecycle of a Media Relations Pitch.”   All too often, public relations practitioners focus solely on the middle of the pitch, but this presentation will go through all three of them. Dugan adds, “Having presented it, I will throw out two important caveats. 1) The notes are ROUGH background vs. a strict script. 2) The verbiage is biased towards print media vs. electronic or online. However, as these are the basics, they still apply to all forms of media IMHO. Any and all feedback is appreciated.”

Posted by Jeri Weaver on October 21, 2005 at 11:01 AM | Email this post Permalink

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