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Blog Bits - Week of October 10th

Jeremy Pepper of POP! PR got a sneak preview of the first chapter of Jeremy Wright’s  book, Blog Marketing, which  the is now also available on Wright’s site…  Pepper says that if the rest of the book is a good as the first chapter “Wright might just have a winner in his hand.”    Pepper said,  “The chapter begins with a cute story about a business looking into blogging, and Wright goes into an analogy about being a fly on the wall of your customers:”
Now imagine that you could use this up-to-the-minute information to determine what your customers want, how they want it, what they will ultimately buy, and what they’re willing to pay for it. This is the power of the blog.
According to Pepper “this book is not going to blow away people that have been blogging for any amount of time but it will help marketing departments that are thinking of tipping their toes into the blogosphere some food for thought.”

Adam Zand posts on Tech PR Gems the Top 100 Blogs according to CNET News.com.  “With more than 14 million blogs in existence and another 80,000 being created each day, how is a person supposed to find the ones worth reading?”  Some of the categories include:  cutting edge, digital lifestyle, media & search and many more….

Look who is jumping on the CGM Bandwagon, none other than music industry connoisseur, MTV. The newly available, MTVU is trying to harness consumer-generated media with its new mtvU Uber. It is now part of MTV’s 24-hour college network, seen on over 730 campuses which will now be available to everyone through mtvU Uber. It will also showcase a powerful line-up of original programming driven by new music, short-form series, and the best student-produced short films, music videos, animation and webisodes. “We are handing over an entire channel on-line to college students and everyone who wants new music," said Stephen Friedman, GM, mtvU.”

Posted by Jeri Weaver on October 14, 2005 at 10:49 AM | Email this post Permalink

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