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What Do You Do Again, Dear? A Cymfony Update

Almost everyone reading this blog knows that Cymfony is a market intelligence and media analysis company.  But I can tell you first hand that my own mother has a hard time understanding what that means.  Comparatively, prospective clients who approach Cymfony sometimes don't know exactly what Cymfony can do for them.  They come to us knowing that they need to be implementing a global PR measurement program, or that they need to analyze user created content or blogs, or that they need to keep track of what their competitors are doing to stay ahead of the curve.  They know Cymfony can help but they don't always know how to ask or what they really need.  Additionally, prospective customers and clients come from various areas of the corporation and with different needs. 

With the recent launch of the new Orchestra platform, Cymfony has enhanced the "look and feel" and expanded the functionality of its automated dashboard solution and is providing even more in-house strategic consulting services.  Over the next few months we are going to be updating our materials to further explain what Cymfony can do and all of the features and benefits of Cymfony's offerings in a clear and consistent manner.  I've been told too many times that Cymfony is the real deal, doing amazing work but that we haven't really been able to explain all of our capabilities.  We want to change that.

For example, a big difference from Cymfony's Brand Dashboard or Digital Consumer Insight products is that Orchestra provides a real time side-by-side analysis of mainstream media (MSM) and consumer generated media (CGM).  But what does that mean and why is it important?  Well, for one it provides the user with improved visibility into both CGM and MSM environments.  For instance, by tracking and analyzing the impact of perceptions from online audiences to mainstream publications you can have an early warning system to proactively manage or mitigate issues - such as the Kryptonite case study illustrated all too well.  And this is only the beginning.  Analyzing CGM and MSM under one platform is an important new service for anyone involved in:

  • Media Strategy and analysis
  • Managing Corporate Reputation
  • Competitive Intelligence
  • Market Research
  • Customer Behavior Analysis
  • Product Launches
  • Product Monitoring and Analysis
  • Campaign and Event Analysis

Helping marketers, pr and communications professionals, brand managers, competitive intelligence professionals or anyone involved in the areas above to monitor, benchmark, analyze, discover and report is what we do best.  So, over the next few months we'll be using this blog from time to time as another tool to provide a more in-depth view of Cymfony and its services.

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Posted by Cymfony on October 24, 2005 at 11:44 AM | Email this post Permalink

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