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81% of Consumer (Age 30-64) Research Products/Services on the Web

Global PR Week 2.0 is over and has left behind a nice round up and interesting articles/thoughts on topics such as community blogging, reaching customers through corporate blogging, wikis, blog monitoring, blog relations and much much more....

One particular post of interest is from Joel Cere of Hill and Knowlton and author of the BeyondPR blog on "Consumer Generated: From Mayham to Marketing".

Really well thought out piece on how we got to this point and the changing relationship with consumers, brands and the way we market.  He states that CGM is born out of consumer empowerment, frustration and a long memory.  And describes what he means in 3 easy to following paragraphs - First, consumers talk to each other more because they can and self-publishing tools and enhanced/user-friendly communication technologies have made consumer generated content increasingly popular. Second, the trust bond between businesses and consumers is fading and consumer-to-consumer relations have become a viable alternative.  And Third, the Internet has a long memory and that 81% of consumers aged 30 to 64 years old use the web to research products or services.  Additionally, Joel offers 7 tips for getting into the game.  This article should make the rounds.

Posted by Cymfony on September 26, 2005 at 11:04 AM | Email this post Permalink

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Comments

Thank you for reviewing my article. Glad you found it interesting. Don't hesitate to contact me, by email or through my blog if you would like to discuss CGM further. As you probably noticed, it is something I am quite passionate about :-)

Posted by: Joel | Sep 27, 2005 9:03:32 AM

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