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Blog Bits - Week of August 29th

What’s your favorite marketing, PR or advertising blog?  MarketingSherpa announced the top 10 Best Blogs on the topics of marketing, advertising and public relations according to their readership.  There were 52 nominees judged by 2,065 readers.  Some of the categories and winners included:

·         Best individual blog on the general topic of marketing and advertising

o      Awarded to: Seth Godin’s Blog

·         Best B-to-B marketing topic blog

o      Winner: Guerilla Consulting

·         Best blog on Niche Marketing

o      Winners (tie): Ypulse – Media for the next generation & WonderBranding - Marketing to women

For the rest of the categories, winners, and information on how the Best Blogs were chosen go to MarketingSherpa.com.

A recent post that has received many comments is “The most important word in marketing is…” posted by Scott Ginsberg on Hello, My name is BLOG.  Ginsberg’s original answer was “I have no idea” but then dug deeper into Google to help find some answers.  According to Google, the five most common answers when typing in the exact phrase “most important word in marketing” are:  you, why, commitment, new and free.  Ginsberg follows this list with the question “What do you think is the most important word in marketing?” 

Can you imagine a world where you could produce a product that your consumers really want while avoiding the multiple variables of using a focus group?  It appears more companies are starting to jump onto the WOM and blogging bandwagon, and this isn’t a world that is too far out of reach. Strategic Public Relations addresses the benefits and the feasibility of this concept by presenting Decker’s model of a word of mouth company.

Posted by Jeri Weaver on September 2, 2005 at 12:44 PM | Email this post Permalink

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