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Blog Bits - Week of August 22nd

A new survey, by Jupiter Research, has information on blog, RSS and podcast demographics.  Micro Persuasion's Rubel points out some interesting stats from this survey including the average consumer of blogs, RSS feeds and podcasts is male, earns big buck and, in the case of podcasts, is younger and 30% of companies with $50 million or more in annual revenue have deployed RSS feeds while 28% intend to offer them within the year.   

Thinking of a redesign?  Normally when you hear that word you think of home, office or even web redesign.  With today's booming blog industry, blog redesign is now a new option.  Blog Business World's Wayne Hurlbert addresses this concept by taking a look into his good friend Tony Bloomberg's recent blog redesign of her blog Diva Marketing.  Bloomberg used advice from Peter Flaschner of The Blog Studio, along with her own redesign expertise, to come up with a new look that is "smart, professional, modern and a little playful."  Hurlbert now wonders what effect this redesign will have on the blog.  Will it gain new and larger numbers of readers, will it change the content focus of the blog and you always have to consider will it cause current readers to loose interest?  It will be interesting to see how the concept of blog redesign progresses and how many blogs will follow in Bloomberg's footsteps.

BL Ochman is the panel moderator for "Building Brands through Blogging" at The Power of Blogs seminar.  This seminar, put on by Thirdway, is September 13, 2005.  The discussion will cover topics such as who should blog, how to build a blog audience, how to monitor blogs and more. 

Posted by Jeri Weaver on August 26, 2005 at 12:39 PM | Email this post Permalink

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Comments

Jeri - thanks for the 'shout out.' The interesting part of this exercise was that Peter and I both blogged the process. Peter actually posted all of the comps on his blog. Very brave of him I must say.

Readers' suggestions also helped guide the development of the redesign. Must admit, I was surprised at the passion of some of the comments and the perception of the 'Diva Marketing brand' that was developed totally (and unintentionaly) within the blogosphere. Fascinating experience.

Posted by: Toby | Aug 31, 2005 11:20:54 PM

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