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Blog Bits - Week of June 27th

John Cass, Director of Internet Marketing Strategies at Backbone Media, Inc. has been conducting research on corporate blogs and their value to companies over the past year.  According to his latest post on PR Communications, hundreds of companies were interviewed including Macromedia, Dell, IBM and Maytag. The results were published on June 30th and one of the biggest lessons learned from this survey is that blogging is helping companies to really fulfill the promise of the marketing concept.  Cass continues to comment that in order for companies to build the best products in the industry, a company needs to survey their customers constantly.  When a customer comes to believe that you want their input in developing a product, they start to believe they have a very tangible stake in the product. 

Micro Persuasion’s Steve Rubel states that according to this report, the survey discovered that for the majority of the survey sample, corporate blogs are living up to all the hype.

Elizabeth Albrycht has kicked off a new online venture as part of the Corante stable. Future Tense is a collaborative blog, which looks at the future of our working lives, now that's something we’re all interested in...

BL Ochman's weblog comments on Eric Eggertson's hilarious post which suggests there be a master list of 100 wise things to say on a blog and if someone wants to make a comment on a topic already covered, they would need to link it to the original statement. 

Posted by Jeri Weaver on July 1, 2005 at 12:03 PM | Email this post Permalink

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