Marketing and PR Resources
Blog Bits - Week of July 25th
Adland points to an interesting series addressing blogs and copyright written by Anne Holland at Marketingsherpa. In the two part series, Blog Copyright Theft On The Rise and Blog Copyright Theft on the Rise Part II, Holland focuses on bloggers taking entire articles, posting to another site, and then giving little or no credit. In the first series, Holland says these so-called “thieves” can be broken into two categories: genuine fans and profit driven bloggers. In the second series Holland gives some useful advice and hotlinks.
For those who have just discovered the “Blog World," understanding what blogs are and how they work can be confusing. Wayne Hurlbert addresses FAQ of non-bloggers on Blog Business World. Hurlbert goes through 22 questions such as: What are blogs anyway? Are there different types of blogs? What value does a blog have for a business? And what value are blog comments?
About a week ago, on the blog Contentious, Amy Gahran posted the question “What if press releases where outlawed?” “What other types of documents, channels, etc. would you use to get your communication job done?” Strategic Public Relations took on her challenge and came up with 12 News Release Alternatives. Some of the alternatives include using infographics, creative writing such as a Haiku, text messaging and fact sheets. Steve Rubel of Micro Persuasion, B.L Ochman’s What’s Next Online and Jeremy Pepper of POP! PR all commented on the topic as well.
Posted by Jeri Weaver on July 29, 2005 at 10:28 AM | Email this post
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