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Blog Bits - Week of July 11th

Corporate Engagement’s Keith Jackson comments on the paper put out by the Institute for Public Relations regarding “How Top PR Professionals Handle Hot Air” by Nicholas DiFonzo, Ph.D. and Prashant Bordia, Ph.D.  The paper discusses types of corporate rumors, their effects, and how to deal with them.  Jackson summarizes that some of the most effective strategies are: 1) State the rationale behind and processes by which upcoming changes will be made, 2) Set a timetable for the release of detailed information, 3) Specifically attempting to increase trust and 4) Confirm the rumor. 

Jeremy Pepper of POP!PR shared that VC2PR will host an occasional series of venture capital interviews offering their take on public relations and the start-up The first in the series is Howard Hartenbaum, of Draper Richards. Pepper posted the highlights of the first interview including questions such as: Do VCs look to the existing PR structure - the early buzz - as a reason for investing in a company? What do you believe is the best use of PR - are there worries that a funded company might launch too early, using up their cache of PR good will? And many VCs have launched formal and informal blogging initiatives to personalize the system, and to put forth their own ideas. Have you thought of launching a blog for yourself or for Draper Richards? Do you think the VC blogs are a good idea?

Micro Persuasion’s Rubel references a blog by Kevin O’Keefe that points to some interesting blogging tips from Susan Solomon at MarketingPros.  Some of the tips include don’t make your blog look boring, break from the pack, and know your audience. 

Posted by Jeri Weaver on July 15, 2005 at 02:05 PM | Email this post Permalink

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