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Blog Bits - Week of July 4th

Market Sentinel produced a white paper stating that search results can hurt companies and blogs are helping them fight back.  According to B.L. Ochman’s weblog, the white paper recommends that corporations should use blogging techniques to temper the negative impact of consumer-generated content on search results. B.L. Ochman uses the example of putting Dell Tech Support into Google and the six of the first 10 results are blog posts about how bad the service “sucks.”  The white paper continues to discuss why blog posts are dangerous and the techniques companies can use. 

PR Machine comments on Jonah Bloom’s AdAge article “How Inside the Box Thinking Wastes Billions of Ad Dollars” {registration required} saying it is quite an eye opener to the ad and communications industry.  Bloom points out that “inside the Box thinking” has led to billions of ad dollars wasted, a differentiation between being creative vs. making ads and depressing agency meetings.  Bloom continues with it’s time to banish the “Box” and reword how we think and operate. 

Do you ever wonder how to pitch bloggers?  Anil Dash offers on some good advice on his blog for PR folks who want his attention.  Some of his pointers are get his name right, make sure that he’d at least want the product, “don’t talk like a data-base” and lead with a link.

Posted by Jeri Weaver on July 8, 2005 at 01:50 PM | Email this post Permalink

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