Event on Reputation Management in the Blogosphere

Julie Woods, Cymfony's EVP of Product Strategy and Marketing will be participating on a panel next Friday, June 24th in Boston on consumer-generated media. The event is sponsored by BusinessWire.  Members and guests can register for this free event by emailing Liz Koch. 

Questions that the panelists plan to explore include:  Should PR professionals be concerned about blogs, are they really that important? Who are the influencers? How do you interact with journalists who are bloggers? Can I pitch them? How do I keep track of digital influencers?

Following is the full invitation and description of the event:

Please join us on Friday, June 24, 2005 at the Newton Marriott for a discussion on Consumer-Generated Media (CGM): blogs, message boards and usenet groups.

CGM has become an incredibly important medium for communicating to key audiences including consumers, shareholders, employees and critics.  How can PR and marketing professionals better monitor and interact with these new digital influencers? In the traditional world of press releases, print media and broadcast, many marketers believed that they could control - or at least tightly manage - messaging about their products and companies. Marketers can't control messages or positioning in the new blogger-influenced digital communications model. A single loyal consumer or angry critic can have tremendous influence on thousands of other consumers by posting one message on a blog or message board. Our panelists will openly discuss their experiences in reputation management in the blogosphere.

Questions we will be exploring:

Should PR professionals be concerned about blogs, are they really that important? Who are the influencers? How do you interact with journalists who are bloggers? Can I pitch them? How do I keep track of digital influencers?

Moderator: Dana Gardner, a Senior Analyst at Yankee Group; founding member of the Gillmore Gang

Panelists: Jay Fitzgerald, Business Reporter for The Boston Herald  - Steven Cohen, Senior Librarian for PubSub Concepts, Inc. - Julie Woods, Executive Vice President of Product Strategy and Marketing for Cymfony, Inc.

Location: The Newton Marriott, 2345 Commonwealth Avenue, Newton 7:30 - 8:30 am Continental breakfast and networking 8:30 - 10:00 am Panel discussion and question and answer session

This event free of charge and open to Business Wire members and their guests, we welcome anyone with interest in this topic. To register, either reply to this email, or send a note to Liz Koch with the following information: Your name, your company name, and email address. Pre-registration is required as space is limited.