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Blog Bits - Week of May 23rd

According to PaidContent.org, The Wall Street Journal Online has started selectively opening up a few of their stories to bloggers in order to get more linkage and showcase their content.  On the flip side, The New York Times announced that they plan to start charging for more of its current mostly free online content.  Incidentally, Steve Rubel of Micro Persuasion recently highlighted a prediction raised by Peter Shankman, creator of PR Differently.  Shankman predicts, “The second half of 2007 is when we will witness the death of the first ‘big’ newspaper from the convergence of blogs, podcasts, and the like”  2007 seems a bit too soon for that but maybe the buzz will inspire The NY Times to follow WJS’s lead. 

Online voting is open for MarketingSherpa’s Best Blog of 2005 award.  The nominees for Blogs in PR include:  A PR Guru’s Musing, Active Voice, Beyond PR, Media Guerilla, Musings from Pop! Public Relations, PR Machine and Strategic Public Relations.  Not to be taken as a hint, but voters can also add blog sites as a write-in vote if your favorite blog was not included. 

PRWeek’s Marketing Management Survey contained some highlights about blogs this year.  One notable quote,

“Fragmentation due to the deterioration of traditional media is an issue that weighs on marketers’ minds more heavily than most others....Most have made efforts to capitalize on the proven power of buzz and word of mouth, but the danger with such naturally occurring phenomena as these is that they become impotent if they’re overpackaged by clumsy marketers. This is where blogs fit in, according to many. Provided they’re pure and authentic, they can allow an unadulterated and pure representation of a brand that interacts with an audience in real time”.

Posted by Kerri Martinek on May 27, 2005 at 03:33 PM | Email this post Permalink

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Comments

Let see how far does Ney York's new compaign goes. I suspect no more than few months.

Posted by: keith | Feb 3, 2006 5:31:27 AM

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