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Blog Bits - Week of May 2nd

Another informative interview on Jeremy Pepper’s blog, Musings from Pop! Public Relations.  This time Pepper interviewed Dan Gillmor, founder of Grassroots Media Inc., a blog taking a closer look at the future of journalism.  He also has a book called, We the Media: Grassroots Journalism By the People, For the People.  In the interview, Gillmore states, “The chief way I hope (grassroots journalism) changes mass media is to move the whole of media to more of a conversation, and less of a lecture. That would be an incredible and wonderful outcome."

PR Fuel reported some interesting statistics in a survey of 50 journalists conducted by Ben Silverman.  Results indicate that 24% of journalists are reading blogs.  36% of those journalists read blogs for the same subject they are writing about.  18% were prompted to write a story from a blog and 24% felt that blogs added value to their job.  Some of these numbers may appear low however, if you consider that only 8% read all of the press releases received via email and 2% read press releases received via snailmail, the blogosphere still holds great potential for both PR professionals and journalists alike.

Microsoft is looking for nominations for “Team 99” via their Channel 9 blog.  Team 99 will consist of 20 developers and super users who will provide feedback for the Longhorn launch.  The key is, all members must be bloggers.  Sounds like the ultimate online focus group.  It will be interesting to see the results.  Blog Bits will be keeping an eye on the developing story.      

Posted by Kerri Martinek on May 6, 2005 at 01:59 PM | Email this post Permalink

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