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The Quality of Measurement

The Business Marketing Association (BMA) recently held a seminar on Landing Page Optimization:  Learn to track and optimize your landing pages.  The seminar was lead by Stefan Tornquist of MarketingSherpa.  He presented some interesting statistics regarding measurement.  According to research by MarketingSherpa, 66% of marketers make measurement a top priority however, only 33% claim that their measurement program is "good" or "outstanding".  What does that mean for the other 33%?  Unfortunately it would appear that less than "good" is good enough.  For now.  MarketingSherpa later indicated that the average CMO only spends 23 months in his/her position.  It would be interesting to see the correlation between CMOs who implement outstanding measurement programs and their average tenure versus CMOs who implement mediocre programs and their average tenure.               

Posted by Cymfony on April 4, 2005 at 11:46 AM | Email this post Permalink

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