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CMO Magazine - Taking the Pulse of Marketing Executives

CMO Magazine released the results of its new RealityCheck(TM) survey of leading marketing chiefs across all industries.  According to the press release, the survey measures 13 marketing areas and asks marketing executives from hundreds of the nation's largest and well-branded organizations to weigh-in on spending priorities, best marketing practices, strategic marketing planning, measurement, professional development, interaction with top executive management, job satisfaction, and use of emerging marketing techniques.

The findings show an increased vitality for marketing spending and budgets, with an average marketing budget of more than $35 million ($35,099,178) and overall marketing budgets estimated to rise 10% during the next 12 months.

MARKETING PRIORITIES AND MEASUREMENT
The top three priorities for marketing chiefs are to:

drive revenue growth (45%);

acquire, satisfy, and retain customers (36%),

and align the marketing function with business strategy (35%).

While 26% do not have a formal measurement system for tracking ROI, the top three metrics used by respondents are customer satisfaction (51%), market share relative to key competitors (44%), and monitoring web site traffic (43%).

Posted by Cymfony on April 5, 2005 at 09:48 AM | Email this post Permalink

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